We've spent years working across corporates, academia and startups in Telco, Media, Finance, Security, Analytics, Cloud and Operations. During this time it became apparent to us that it was unfortunately quite common for people, teams and even entire organizations to become stuck pursuing projects based on flawed or outdated assumptions. They were locked-in due to an inability to overcome the four challenges shown right.

Technology, Globalisation and now the CoVid19 pandemic have exposed the fragility of many businesses and how ossified their operating models are. Sudden changes to supply interruptions and customer demand changes have highlighted the importance of maintaining constant awareness of what's changing and an ability to understand then take advantage of it. What worked before now likely doesn't, change is not optional it's now mandatory.